Sarah Parsons Strategy
Start here. Then take it further.
What you just did, naming the real problem instead of the symptom, is the step most people skip. It is also the one that makes everything after it shorter. If you want to take your stuck thing all the way through, there are two ways to go. Start with either one.
The Brief
Work it yourself. The worksheet above is the paper version. The Brief is the same five questions with an AI that runs them with you and won't let you be vague: it pushes back when your answer is soft, sends you back when you name a solution instead of a problem, and won't finish until the problem is sharp. You leave with one clean problem statement you can use anywhere, on this problem and every one after it. No call required.
The Starting Point Session
Work it together. You and me, one on one. We take the exact problem you defined today and run it all the way through, including the signal-reading layer we did not get to in the room. You leave with your real problem named, the signal you have been misreading, and your specific next step. Includes The Brief, so you keep the full tool afterward.
"Sarah stands out as exceptional in her field, particularly her integrity, direct communication, humility, and shared desire for transparency and quality results."
L — Vice President, HR
"Sarah helps me identify the missing links between what I’m doing and what I want to accomplish—without dictating the answers. She gives me the space to come to my own conclusions, which makes the process feel aligned and empowering."
A — Small Business Owner
"I have truly grown as a business owner through Sarah’s brilliant, strategic, and straightforward coaching and mentoring."
H — President
"Your steady hand, insight, and collaboration made all the difference. Every twist and turn was worth it."
S — Sr Director, Operations
Sarah Parsons spent more than twenty years inside Nike and adidas, and now consults with multi-billion-dollar brands and coaches small business owners and corporate leaders. She has repeatedly watched capable people execute beautifully on the wrong problem. She helps business owners and leaders find the right starting point: the real problem under the symptom, and the signal they have been misreading, so the next move is the one that actually compounds.
THE NEWSLETTER
See it clearly, then move.
A semi-regular note on the things I spend my time on: untangling complex problems, reading what's actually going on under the surface, and the patterns that show up whether you're leading a team, running a business, or just trying to figure out your own next move. Strategic, occasionally personal, never filler.